Cheers to New Partnership with CHAY SPIRITS

A few months ago, we ran a poll asking whether you'd be interested in discovering new non-entertainment brands where Legion M had a stake and could add value. The response was overwhelmingly positive—so today, we’re excited to unveil a first step in that journey.

We’re proud to introduce Chay Spirits, a fast-growing company that’s pioneering an entirely new category of better-for-you spirits. That includes not just ultra-clean vodka, but also delicious, ready-to-drink cocktails like lemon drops, mojitos, and espresso martinis—all made with real ingredients, no sugar, and a smooth finish. Sure, “healthy alcohol” might sound like an oxymoron—but in a world obsessed with clean-label everything, Chay is carving out a lane that makes sense (and tastes even better).

What This Means for You

  • Legion M is getting an equity stake in Chay, which means you—as a Legion M shareholder—have a vested interest in their success.

  • Chay’s equity crowdfunding campaign opens today, and Legion M members get early access along with a friends-and-family discount on investments. This discount is limited to the first few hundred thousand dollars raised, so if you want in, best to move quickly. The minimum investment is $100.

  • As part of the partnership, all Legion M members can enjoy 15% off Chay products using code LegionxChay at chayspirits.com. Whether you invest or not, you can try the product—and any sales using our code earns Legion M a small commission, helping support the company with every sip.

  • Lastly, Legion M is earning fees by assisting Chay on its campaign strategy and marketing. We're leveraging Legion M’s deep equity crowdfunding expertise to create value and generate revenue for the company. 

Like many of the things Legion M does, this partnership is an experiment. We’re testing the waters to see how Legion M can leverage our expertise to generate more value for shareholders and partners.

We believe Chay has potential for meaningful upside, both from our stake in the company and the partnership opportunities it enables. With 800% year-over-year growth and a pioneer of a new category in a space known for big exits and brand acquisitions, this is one of the most exciting young companies we’ve seen.

And it’s not just about dollars and cents. Chay is a potential event partner, marketing collaborator, and creative ally for Legion M as we continue to scale.

We believe this is a smart, strategic partnership that benefits the community and opens new doors for growth. And if it works, it might be something we do more of. Ultimately, what matters is what you think.

Love this partnership? Hate it? Send an email to team@legionm.com and let us know your thoughts.

Best regards, 

Legion M Team

PS: Please enjoy responsibly!

Taylor Gledhill