Limited Edition Release Pins -- Final Production Artwork!
The final artwork for our limited edition release pins is complete, and these babies are going into production! We're stoked! Paul Shipper's artwork is amazing, and our production partners at Galaxy Design Squad do incredible work. To learn how to get one of these bad boys for FREE with a pre-sale ticket, just go to https://join.legionm.com/william-shatner-documentary/.
If you happen to be a part of any collector's communities, please feel free to share this info!
When you buy a single ticket, you’ll receive a random pin. Here's what one of the individual pins will look like on a card.
When you buy a 6 or 12 pack, the complete set comes on a single card. Here's what those look like (with gold pins, which come in the 12 pack).
These pins are not for sale -- the only way you can get them is to pre-order tickets. They've been a pretty effective promotional tool so far -- we've pre-sold thousands of tickets even though we're 4 weeks out and our list of booked theaters is just starting to come together.
This is an important part of our strategy to try and crack the "chicken and egg" problem inherent in distribution -- theaters won't book the movie unless they know they can sell tickets, but people can't buy tickets until theaters book the movie. It's not a problem for a studio film with a hundred million dollar marketing budget, but for a small independent film like this -- especially docs, which don't often get theatrical releases in this age -- understanding where there is demand is crucial.
We're using the "heat map" that shows where people are buying tickets and syncing that with the map of theaters we've already booked. Starting next week we hope to be sending out codes that allow all those who have pre-bought tickets and have a theater near them to receive a code that allows them to select their seat at the theater.
A lot more info to come over the next few weeks. Stay tuned!!!