Panos Cosmatos' latest movie "Mandy," starring Nicolas Cage, is achieving the impossible for most day-and-date movies, as audiences would rather see it in theaters than video on demand.
Thanks to fans demanding it be shown in more theaters, RLJ Entertainment, the distributor of "Mandy," has the movie booked in theaters until November.
Business Insider explores why "Mandy" could be the next "Rocky Horror Picture Show."
With the fall movie season in full swing, much of the weekend box-office discussion has focused on the impressive staying power of titles such as "The Nun," "A Simple Favor," and "The House With a Clock in Its Walls," which audiences continue to flock to after their opening weekends.
But if you dig a little deeper, you'll come across a title playing that has the kind of hold on audiences that it has the makings of being a cult classic the likes we haven't seen since "The Rocky Horror Picture Show."
Panos Cosmatos' acid-laced revenge movie starring Nicolas Cage, "Mandy," isn't just having a solid theatrical run, it's defying the release strategy of most day-and-date movies before it.